Public Relations Specialists

Tasks Include:

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
• Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
• Coach client representatives in effective communication with the public or with employees.
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

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